• +97142273575 or +971524245201
  • Asset Union Tower, Sheikh Zayed Collector Road - United Arab Emirates
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    Mon-Sun: 8AM to 6PM
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Investment Strategy

Since its inception in 2006, Asset Union has been committed to helping businesses through all stages of their development. Mirroring the region’s growth, we venture into businesses across various industries and are experienced in developing entrepreneurial ideas into successful entities as well as enabling brands to enter the UAE market. By continuing to look for opportunities, we use our insight as growth drivers of the underlying business. We believe that this is a more robust source of returns, over the business cycle, than a sole reliance on financial leverage; thus, we invest with the primary intention of creating a measurable social impact.

Our Start-ups

Studying industry trends and economic conditions, our in-house strategy team are highly experienced in recognising and capitalising on potential business opportunities that are presented to us. Evaluating every opportunity on its merit to grow, the team are experts in both identifying and developing successful business ideas into live, profitable entities.

Venture Capital for Entrepreneurs

Our industry expertise and extensive network enable us to attract partnerships in all stages of their business cycle. Hence, we are in a position to take your business a step further and empower your organisation to achieve and maintain healthy levels of growth. In addition to our own Start-Up’s, we offer Venture Capital to entrepreneurs and enterprises in the following stages of their business cycle:

Seed Stage

At Asset Union we have an interest in the people behind the business and are open to any viable ideas no matter how small. This way, we offer seed stage investment to businesses that are still in the conceptual stage of business development. We have a dedicated team of professionals whose efforts are focused on offering full support and advice to help your business along the way.

Start-up Stage

Many businesses find it difficult to find their feet when starting out, especially in the ever changing UAE market. We offer investment to those business ventures that are established but are at their earliest stage of development. Understanding how important your business is to you, we make sure that you are fully supported to achieve your business goals and targets.

Expansion Stage

To those businesses that are already fully functional, and have typically been trading for three years or more, we offer expansion investment. This can provide you with that extra push you need as a business to get where you want to be in your chosen market. Replacement capital

Replacement Capital

We also provide replacement capital for the purchase of company holdings from stockholders who wish to leave the company.